As Amazon gets set to release a tablet PC, Forrester, a technology research firm, predicts the slate might be the very first potential competitor of Apple’s iPad. However, Sarah Rotman Epps, a Forrester Research analyst, conceded in a blog post yesterday that challenging Apple would be like the biblical David competing against Goliath. But she went on to say that the strength of Amazon’s brand, combined with its commerce assets, cloud infrastructure, content and its willingness to market hardware at a loss make the company a credible competitor to the iPad in the global tablet market. Epps projected that Amazon would have the potential to sell up to 3 to 5 million tablet computers in the fourth quarter alone, if it releases a tablet at a sub-$300 price per point and has enough devices to meet market demands.

Amazon Tablet
The Forrester Research analyst further highlighted that Amazon, which is the manufacturer of the popular Kindle e-book reader, has what it takes to disrupt not only Apple Inc.’s product strategy, but also those of other tablet makers.
The Cupertino-based Apple Inc. sold over 9.25 million iPad devices in the last quarter alone, and keeps a stranglehold on the multimedia device market. The BlackBerry maker, Research in Motion, Samsung and a whole lot of other computer companies also develop tablets. As the yearlong tablet market share is, the rivals have not caused a tangible scare to the iPad’s market share. But with the retirement of the legendary Apple’s co-founder, Steve Jobs, as the company’s CEO, their grasp on the market can drastically tumble.
After disappointing sales over a period of just seven weeks on the market, the US computer maker, HP, pulled its iPad competitor, the TouchPad, from the shelves. And with other companies also reporting poor sales, many other tablets will most likely go down the drain with the HP TouchPad.
Even though Amazon is yet to publicly announce its production of a tablet computer, many press reports said the online retailer will unveil one this year.